Case Study
GE Monogram Experience Design
Creating a luxury experience at every touch point
High end means high expectations. Monogram appliances make a kitchen look polished, but the process for specifiers, designers, and installers getting to the finished product left a lot to be desired. Lasting impressions from the experience weren't always desirable and opportunities to create brand loyalty were being left on the kitchen table.
______
Team
Industrial Designers
Brand Strategist
UX/UI Strategist + Designers
Outcome
After cataloging various pain points in the current brand and process through a variety of audits and interviews, we were able to identify & establish core brand tenants. These tenants helped to build a North Star journey that would serve as a roadmap for organizing attainable, horizon-based goals that would improve not only the overall experience for the different audiences but would make Monogram synonymous with luxury.
Skills Used
Research
Brand Development / Alignment
Stakeholder Interviews and Education
Competitive Benchmarking
Ecosystem Strategy & Design
User Journey Mapping
Future Visioning/ Roadmapping
